We are now in an age of evolution. Marketing is becoming more important, is more advanced and targeted. This means that marketing, especially digital marketing, has become result-oriented. There is a great deal of data to work with to Know the importance of digital marketing analytics.
For example, there was a time when mail music services were in demand. Which has now been replaced by technology-focused innovations such as iTunes where musicians promote their music like never before. This was not possible a few decades ago.
We live in an information age where data is new oil. Even if you run a small business, there are great opportunities to face the term “big data”. As a business, what does it mean to you? How can you leverage data-driven marketing to maximize revenue?
- for b2b companies marketing data driven marketing is key to driving sales while B2C Companies see This As Crucial For Retention
- 93% OF Finnish marketing for b2b companies data driven marketing is key to driving sales while B2C Companies see This As Crucial For Retention
Keep in mind that having the right data at hand and knowing how to analyze it is critical for any marketing. Because by knowing and using digital marketing analytics effectively, it can be a change tool for your business.
Starting the Basics of Digital Marketing Analytics
One biggest advantages of doing business in the digital age is the ability to track and analyze your results with the help of digital analytics. Gives you the insight needed to know where you are going and whether your efforts are yielding results. This is something you do not enjoy in traditional marketing simply because there is no choice.
Whether running email marketing campaigns or just analyzing website traffic, there is a wide range of information that you can decrypt to understand your success rate.
If you do not have a proper website in place, you will not be able to access important analytics data. This in turn will result in the loss of works that cannot be restored.
In previous years, the visitor / client relies solely on visiting commercial websites to contact or learn more about a company. Today, people use websites to talk to brands, do product inquiries, and buy the desired products while consuming relevant targeted content.
In previous years, when Clients only used to visit business websites to get in touch with a company or learn more about it. Today, people are using websites to converse with brands, do product inquiries, purchase needed products while consuming targeted and relevant content.
A business website has become a digital marketing tool that is hard to ignore. Because it helps not only deliver information but also engagement of a high level. And in exchange of this, what your business receives is crucial data and insights that can be used to enhance your own marketing efforts and grow your business.
Get Blog Business to build a high content For Your Brand
Having a company blog is for brands that want to make the most of content marketing. In terms of delivering value, blog content is known to help businesses build a strong brand and aggregate target customers who convert.
However, one thing that you may ignore is the fact that blog comments are a great way to understand your audience and what they are looking for.
When you post content on your blog, you have the opportunity to gauge the interest of your audience.
- Are they responding positively to your content? Or negatively?
- Are there times when you experience zero engagement from your readers?
- What type of readers are posting the most comments?
- Are they asking insightful questions that you can provide an answer to?
Understanding digital marketing analytics is not just about looking at the core numbers. It’s also about analyzing and getting a clearer insight into the needs of your customers by looking at their behavior.
For example, if there are a few ideas that get frequently mentioned in the blog comments, then you may want to analyze them to see if there’s something for you.
When it comes to data collection and knowing your customers, creativity is key. So you may go beyond comments and see how many shares your blog post is getting. Think out of the box and it will get easier to grasp the right digital marketing analytics data and use it.
When it comes to digital marketing analytics, there are some things that lay the foundation for it. One of them is Google Analytics. The type of insight you derive from Google Analytics may not be very broad, but it determines the path to understand and understand the data.
Although there are many different types of data collection tools (advanced and basic), few are as powerful as Google Analytics. This is precisely why it is a commonly used method of data collection.
The good thing about Google Analytics is the fact that the set of tools it offers are unlike any other set. Whether you are a novice or an expert, you can look into the data found in it to not only understand your target demographics but also figure out the best way to reach out to them.
Now, if you are new to Google Analytics, the platform may not seem as simple as it sounds. The data you get to access can be particularly overwhelming and may look little confusing at first.
However, given that your website is not that old, you can do some surface-level evaluation to know their customer needs with the help of some good metrics that throw light on your website’s
performance. Or if analyzing data just isn’t your thing, then you can always hire a digital marketing professional to help you what your data is telling you and what to do about it.
know the performance of your website starts with looking at key metrics that are displayed on your application’s dashboard. It gives you a bird’s view of how your website is growing and a basic to know what you can do to improve your numbers.
All the statistics you see on the dashboard, there are three in particular that you should focus on:
1. Pages Per Visit
This is the metric that lets you know how many pages of your website were viewed by an average visitor before they left. Your aim should be to increase this number by improving your content and on site value. By keeping things relevant and high quality on your site, you should see a high number.
2. Average Visit Duration
if one visits your website, they are basically looking for something that they are interested in. Whether it is more information about your product or content related to your industry.
Increasing this number should be on your daily to-do list because having a low number shows that you did not offer enough value to visitors. Getting your visitors to spend more time on your site can directly impact how much business you do.
3. Bounce Rate
People may down on your website from different points of entry. They may find your homepage or your blog post. But once they have found your site, it’s your job to ensure they explore further and take some action.
Your bounce rate shows the percentage of people that left your website after visiting only page. While having a high bounce rate isn’t necessarily bad, you should aim at lowering it by improve the internal navigation of your site and by offering Good content.
the three metrics we discussed above, you can learn more about how your visitors interact with your site and if there things that you can improve to make it more appealing.
Most Viewed Pages
It’s easy to get into the head of your target audience and find out what appeals to them most by analyzing the “Most Viewed Pages” metric. It takes out the guesswork and give you a know of the topics or the subjects that you should be focusing on.
For example, you may think that a particular piece of content is going to be helpful to your visitors. But upon looking at the most viewed pages metric, you realize that is not the case. So whether you want to brainstorm new posts for your blog or see what product appeals the most to your visitors, the most viewed pages metric is a good place to start.
Page Exit Rate
This is the metric that gives you a know idea of pages that are not performing well. Because when your visitors leave a page, it means that they were unable to find what they were looking for. By getting access to a list of most exited pages, you’ll know what to improve to enhance the overall user experience of your website.
For Example, if you find that one of your product sales pages has a high exit rate, then you may want to tweak the sales copy or look if there are any tech problems. Or else your site’s conversion rate may get affected. If this exit rate is between 75 to 100%, then there is something definitely wrong that you need to analyze.
know, the key to find success with digital marketing analytics is to try and look at areas that your competitors may not be looking.
Unless you are a popular site like Facebook and Twitter, you won’t have a ton of type-in traffic coming in. In other words, most of your visitors will come to your website after search and clicking on a link to it on another website.
Your referral traffic can tell you a lot about the kind of website linking to you and what kind of traffic they are sending your way. Which by the way is another reason to create quality content so that more and more relevant websites link to you.
When you have a know idea of who your referring Website are, you’ll know why they are linking to you. Which can help you achieve two important goals:
- Your will be able to create content based on the pages that are receiving the most referral traffic.
- You will know to what type of links partners to reach out to and build a link building relationship with.
if you find that a particular site in your industry (with decent traffic) is repeatedly linking to your website as a resource, you will come to know of this in your stats. After which you can take your relationship to the next level by asking for better contextual links on their blog. Having an know of your referring site is an important part of know your overall digital marketing analytics.