If you need to really know what digital marketing metrics and analytics this article helpful has explained 3 steps for digital marketing metrics and analytics.
We’ve already talked about Why digital marketing analytics is important! like website traffic, page exit rate, bounce rate, etc., and how these metrics can help you improve your marketing strategy.
Now, in order to really take advantage of these metrics, you need to read and understand user behavior. However, because such metrics do not work together, it is difficult to create a complete picture of user behavior.
Today’s consumers are looking for customized solutions. Which means you need to understand everything from their goals to preferences. Only then will you be able to give them a personalized experience that will connect them with your brand and do business.
Knowing that you’re getting a lot of traffic and links from other sites is great, but the question is, why? do people visit your site? Why are other sites related to you? How deep are your visitors in your content?
Answers to these questions can be found when you take full advantage of and understand the following digital marketing analytics.
step 1. Conversion Rate
When you run a business, you’ll want more potential customers and higher sales. This is why your site’s conversion rate is a metric you can’t ignore. Although this metric is about the outcome, it can provide you with great clarity about whether your traffic is sufficiently targeted and if your marketing helps you get closer to your business goals.
No one likes getting zero conversions or low conversions because it means your business is not doing well.
Your conversion rate can be measured based on the type of action you want visitors to take. If you want more visitors to fill out your contact form and contact you, then you need to analyze how to turn your traffic into leads.
If your goal is to get sales for your product, that’s what you should focus on. The average conversion rate for your website depends on your conversion goal.
step 2. Days to Transaction
While motivated buying is real, it rarely happens online. In other words, when someone visits your website for the first time, they may not press the Buy button immediately. The time gap between their first visit and the day of purchase can help you better understand your users. So how do you access this insight?
Apply segmentation to your main traffic channels in order to get clarity on “transaction days” and how they vary from channel to channel. People come to your website from different channels, so it’s important to know what kind of traffic each channel sends you. The higher the traffic quality, the fewer days it takes.
step 3. Frequency And Recency
Although it is good to know how much time has elapsed between a visit and a purchase, it is not enough. You also need to know how often visitors visit your website and the percentage of your loyalty. Depending on the type of site you manage and how often you update it, searching one piece of data can help you greatly improve your site’s performance.
If people constantly return to your site every time you post new content, it would be great. If they come once and never leave to return, you need to identify problem areas. Loyalty is certainly a measure you should work to improve if necessary.
You can measure the loyalty of your visitors by analyzing the frequency and frequency report in Google Analytics. To get an accurate number, be sure to exclude new users before running this report because Google Analytics tends to include them by default.
We have clarified the digital marketing metrics and analytics. If you have any suggestion or question please comment below